Reference Programs Live and Die by the Executive Hand

I’m not going to lie… Launching (or even reinvigorating) a customer reference program is hard. But, if you execute properly, and have the proper internal support, a customer reference program will absolutely change the success of your business. More on how that’s done...

Sales Enablement Best Practice: Using Your Best Customer Stories

Would you be surprised to hear that 94% of marketers say customer stories are the most compelling and effective content you can use? In fact, peer recommendation and endorsement is one of the most influential marketing tools for many B2B high-tech, healthcare and...
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