Who Do You Think You’re Talking To?

Mapping Marketing Content to Prospect Buying Cycles The first law of communication implies that a connection will not be made with an audience unless the speaker knows who s/he is trying to reach. The same is especially true in B2B sales. Aligning the correct message...

Customer Advocacy in the Marketing Mix

We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to...
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