The Reference Management Elite: Chris Bergman

Fostering a True Passion for Customer Reference Programs Chris Bergman is one of those people who no matter what type of day she’s having, can make the person she’s talking to feel like a superstar. Her love for others and passion for what she does is a breath of...

Advocate Marketing Drives Brand Awareness

Advocate Marketing is a powerful strategy available to B2B marketers.  It is a form of marketing that emphasizes engaging existing customers in your business and theirs.  These customers talk about, tweet about and may even blog about your company and its products and...

Reference Program User Adoption: 3 Areas To Focus On

Congratulations! You’ve done it! You’ve officially kicked off a Customer Advocacy Program. You’ve done your homework. You’ve shaken the hands of all the necessary stakeholders. You’ve dotted all the i’s, crossed your t’s, and built a stellar advocacy database…ready at...

How To Get on the Board with Customer Advocacy…the CMO Dashboard!

This is a great time for customer advocacy professionals!  It is the age of the customer experience.  Customer engagement is hot in the minds of marketing and sales.  It is what now differentiates your company from the competition. So what does all that mean for you? ...
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