How to Get More Online Customer Reviews

Let’s face it. Despite the access they have to online information, customers have low levels of trust in messages they see on vendor websites, collateral sent to them and phone calls with your staff. Instead they’re looking to friends, family, and even strangers for...

Buyers don’t trust you. But they sure trust your customer.

Hey Marketers, Want Buyer’s Trust? Be More Human. Human beings naturally fear change. We instinctively cling to the status quo. Change is hard. Change is scary. Change requires us to do something differently than before, to change our mindset, to take a risk on...

Capitalizing on Peer Credibility with Customer Advocacy

For years, marketing professionals have been touting the importance of using customer stories in sales and marketing efforts. After all, what better way to reach prospective buyers than with tales of success from existing customers? While these pleas have often fallen...
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