How to Recruit More Customer References in 3 Easy Steps

If you’ve put a lot of work into creating a customer reference or customer advocacy program, there’s a very real chance that you’ve encountered some hidden (or perhaps not so hidden) frustration from the sales team.  Usually this comes from an understandable, and...

The 3 Things Your Sales Reps Want From Your Customer References

When customer reference management is part of your daily responsibilities, your job becomes doubly difficult. Not only do you need to recruit and manage customer relationships that satisfy the needs of your sales prospects during their buying cycle, but you also have...
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