10 Customer Advocacy Pros You Should Be Following

No matter how seasoned you are as a customer marketing professional, it’s always smart to surround yourself with other pros. The good news is, there are plenty of customer reference managers out there willing to share their advice if you ask. The bad news, of course,...

Customer Reference Management Job Description

What does a customer reference management job entail? Customer reference management is certainly not a new business concept, but until recently, it wasn’t common to see companies recruiting specifically for the role of customer reference management. So, if your...

Customer Reference Management Ghost Stories

As Halloween is upon us, and because RO is in its spooky thirteenth year (what?) since our founding, we thought we might raise the hair on the back of your neck with some horror stories of reference management mishaps that I have been collecting over the years and...

Reference Programs Live and Die by the Executive Hand

I’m not going to lie… Launching (or even reinvigorating) a customer reference program is hard. But, if you execute properly, and have the proper internal support, a customer reference program will absolutely change the success of your business. More on how that’s done...

The 3 Things Your Sales Reps Want From Your Customer References

When customer reference management is part of your daily responsibilities, your job becomes doubly difficult. Not only do you need to recruit and manage customer relationships that satisfy the needs of your sales prospects during their buying cycle, but you also have...
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