The Reference Management Elite: Ana Bauer, FICO

What really makes a customer reference manager shine How does an athletic woman from Spain with a background in law find not only a fit, but amazing success in the world of customer reference management? Well, we dug a little deeper to find out… Ana Bauer, the...

The Reference Management Elite: Liz Pedro, Five9

Self-described “Research Junkie” The Reference Manager to Know Liz Pedro is something of a celebrity in reference management circles. (Twitter: @mslizpedro) She’s built successful programs at five different companies and has been actively blogging and...

The Reference Management Elite: Eric Andre, ServiceMax

The Offensive Lineman of B2B Revenue Generation Just part of the job? When Eric Andre joined ServiceMax, a division of GE Digital that develops, sells, and supports field management software, his role was a hybrid between internal communications and customer reference...

The Reference Management Elite: Brian Piper

When a Career Pivot Makes All the Difference Meet Brian Piper Brian Piper, who’s been in his current role in Customer Marketing at the leading security information company Rapid7 for a year and half, doesn’t mince words. “I was brought in because Rapid7 had no...

Achieving Sales & Marketing Alignment With Happy Customers

In a January 2017 Harvard Business School article on corporate alignment, there was a statement that made me pause. Companies are spending $12 billion on Sales Enablement annually, not counting the billions spent on CRM systems.  The article then when on to mention...
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