Capitalizing on Peer Credibility with Customer Advocacy

For years, marketing professionals have been touting the importance of using customer stories in sales and marketing efforts. After all, what better way to reach prospective buyers than with tales of success from existing customers? While these pleas have often fallen...

Video Killed the Case Study Star

Every hour of every day your customers are bombarded with content. As consumers, they’re inundated with things to see, read, like, or share. Unfortunately, most of what they’re receiving likely isn’t doing much to capture and keep their attention. The flood of content...

Customer Reference Management Ghost Stories

As Halloween is upon us, and because RO is in its spooky thirteenth year (what?) since our founding, we thought we might raise the hair on the back of your neck with some horror stories of reference management mishaps that I have been collecting over the years and...
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