Customer Advocacy in the Marketing Mix

We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to...

Why Successful Customer Advocacy Managers Aren’t Afraid to Sell

I’ve interviewed a lot of customer advocacy professionals about the skills they view as ‘must haves’ for success in this career field. Multi-tasking, being detail-oriented, the ability to work with cross-functional groups often are mentioned as bread and butter...

2017 Customer Marketing Predictions [Slide Deck]

Holy cow! Is it really 2017 already?!? 2016 went by in a blink of an eye (or at least, that’s the way it felt for us). As we start the first few days of the new year we’re sharing some predictions on what 2017 will hold for customer marketers. Here are...
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