We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to...
I’ve interviewed a lot of customer advocacy professionals about the skills they view as ‘must haves’ for success in this career field. Multi-tasking, being detail-oriented, the ability to work with cross-functional groups often are mentioned as bread and butter...
