How To Get on the Board with Customer Advocacy…the CMO Dashboard!

This is a great time for customer advocacy professionals!  It is the age of the customer experience.  Customer engagement is hot in the minds of marketing and sales.  It is what now differentiates your company from the competition. So what does all that mean for you? ...

10 Customer Advocacy Pros You Should Be Following

No matter how seasoned you are as a customer marketing professional, it’s always smart to surround yourself with other pros. The good news is, there are plenty of customer reference managers out there willing to share their advice if you ask. The bad news, of course,...

The Reference Management Elite: Liz Pedro, Five9

Self-described “Research Junkie” The Reference Manager to Know Liz Pedro is something of a celebrity in reference management circles. (Twitter: @mslizpedro) She’s built successful programs at five different companies and has been actively blogging and...
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