10 Customer Advocacy Pros You Should Be Following

No matter how seasoned you are as a customer marketing professional, it’s always smart to surround yourself with other pros. The good news is, there are plenty of customer reference managers out there willing to share their advice if you ask. The bad news, of course,...

The Reference Management Elite: Mary Ketter

How this true ‘people person’ has proved flexibility, a vision and a passion for building relationships are the foundation of longevity in customer reference management Meet Mary Ketter Mary Ketter is a seasoned pro that many up-and-coming customer marketers look to...
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