How to Move from Tactical to Strategic

5 Essentials Every Successful Customer Advocacy Program Needs Most customer advocacy programs initially start because of a business’s tactical  need to supply a reference to a prospect for a sales opportunity.   As such, many customer advocacy programs at some point...

The Reference Management Elite: Jolene Hall

Taking a Strategic Approach to Customer Advocacy Engagement Coming from a background in communications with emphasis in news and television, we can understand how Jolene’s role in Customer Advocacy Management with IBM came to fruition. Holding various roles within...
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