Customer Advocacy in the Marketing Mix

We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to...

Why Successful Customer Advocacy Managers Aren’t Afraid to Sell

I’ve interviewed a lot of customer advocacy professionals about the skills they view as ‘must haves’ for success in this career field. Multi-tasking, being detail-oriented, the ability to work with cross-functional groups often are mentioned as bread and butter...

Sales Enablement: Perspective from our CEO

By: Nichole Auston The title on my business card officially says “Sales & Marketing Manager,” but today I feel like it should really say “Sales & Marketing Firefighter.” I’ve been moving from one fire drill to the next, one...
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