Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Content marketers should be so lucky. Experts say that as much as 60 – 70% of marketing content goes unused. Last year, the American Marketing...

Achieving Sales & Marketing Alignment With Happy Customers

In a January 2017 Harvard Business School article on corporate alignment, there was a statement that made me pause. Companies are spending $12 billion on Sales Enablement annually, not counting the billions spent on CRM systems.  The article then when on to mention...

2017 Customer Marketing Predictions [Slide Deck]

Holy cow! Is it really 2017 already?!? 2016 went by in a blink of an eye (or at least, that’s the way it felt for us). As we start the first few days of the new year we’re sharing some predictions on what 2017 will hold for customer marketers. Here are...
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