The Reference Management Elite: Ana Bauer, FICO

What really makes a customer reference manager shine How does an athletic woman from Spain with a background in law find not only a fit, but amazing success in the world of customer reference management? Well, we dug a little deeper to find out… Ana Bauer, the...

10 Customer Advocacy Pros You Should Be Following

No matter how seasoned you are as a customer marketing professional, it’s always smart to surround yourself with other pros. The good news is, there are plenty of customer reference managers out there willing to share their advice if you ask. The bad news, of course,...

The Reference Management Elite: Liz Pedro, Five9

Self-described “Research Junkie” The Reference Manager to Know Liz Pedro is something of a celebrity in reference management circles. (Twitter: @mslizpedro) She’s built successful programs at five different companies and has been actively blogging and...

The Reference Management Elite: Eric Andre, ServiceMax

The Offensive Lineman of B2B Revenue Generation Just part of the job? When Eric Andre joined ServiceMax, a division of GE Digital that develops, sells, and supports field management software, his role was a hybrid between internal communications and customer reference...
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