3 Overlooked Benefits of Documenting Sales Wins

Congratulations! Your team just landed that big deal. You know, the one that they’ve been chasing for months. The one that required 5 demos, 35 phone calls, a 2 month security audit, 3 reference calls, 67 emails and convinced 18 people and their dog at the...

Achieving Sales & Marketing Alignment With Happy Customers

In a January 2017 Harvard Business School article on corporate alignment, there was a statement that made me pause. Companies are spending $12 billion on Sales Enablement annually, not counting the billions spent on CRM systems.  The article then when on to mention...

A time of reflection…to kick your butt into high gear!

The end of the year Marketing budgets for 2017 are now (hopefully) set. Tons of planning is happening. The type of planning that has a sense of urgency to do the right things to finish out the remaining weeks of this year.  Not to mention pretty heavy planning on how...

Sales Enablement: Why the Status Quo is an Expensive Decision

“I don’t accept the status quo. I do accept Visa, MasterCard, or American Express.” Stephen Colbert Numbers. They scare a lot of people. Especially if math is involved. Even though I passed all my math courses in school, my eyes still roll a little when I...
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