What the Heck Does Sales Enablement Mean, Anyway?

Earlier this year Jim Ninivaggi, the Service Director of Sales Enablement Strategies at SiriusDecisions, wrote a blog post analyzing the term “sales enablement.” He noted, “Unlike established corporate functions like accounting, finance and marketing, sales enablement...

Sales Enablement Best Practice: Using Your Best Customer Stories

Would you be surprised to hear that 94% of marketers say customer stories are the most compelling and effective content you can use? In fact, peer recommendation and endorsement is one of the most influential marketing tools for many B2B high-tech, healthcare and...
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