Why Successful Customer Advocacy Managers Aren’t Afraid to Sell

I’ve interviewed a lot of customer advocacy professionals about the skills they view as ‘must haves’ for success in this career field. Multi-tasking, being detail-oriented, the ability to work with cross-functional groups often are mentioned as bread and butter...

4 Ways to Shorten Your Sales Cycle

Long sales cycles are usually near the top of the list of woes B2B salespeople face. You start the quarter with an amazing prospect pipeline that has you primed to exceed your sales quota, but then the end of the quarter approaches and you have deals that aren’t...

Sales Enablement: Perspective from our CEO

By: Nichole Auston The title on my business card officially says “Sales & Marketing Manager,” but today I feel like it should really say “Sales & Marketing Firefighter.” I’ve been moving from one fire drill to the next, one...
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