10 Customer Advocacy Pros You Should Be Following

No matter how seasoned you are as a customer marketing professional, it’s always smart to surround yourself with other pros. The good news is, there are plenty of customer reference managers out there willing to share their advice if you ask. The bad news, of course,...

The Reference Management Elite: Eric Andre, ServiceMax

The Offensive Lineman of B2B Revenue Generation Just part of the job? When Eric Andre joined ServiceMax, a division of GE Digital that develops, sells, and supports field management software, his role was a hybrid between internal communications and customer reference...
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