Customer Advocacy in the Marketing Mix

We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to...

Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Content marketers should be so lucky. Experts say that as much as 60 – 70% of marketing content goes unused. Last year, the American Marketing...

4 Ways to Shorten Your Sales Cycle

Long sales cycles are usually near the top of the list of woes B2B salespeople face. You start the quarter with an amazing prospect pipeline that has you primed to exceed your sales quota, but then the end of the quarter approaches and you have deals that aren’t...
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