At the center of true sales enablement is the advocacy of a satisfied customer, who is ready and willing to help you win new business. Put that advocacy to work in the buyer’s journey, and those happy customers become your most effective sales assets.

RO’s platform is the critical hub between the customer advocacy, sales, and marketing technology stacks. No other system in the world integrates sales and marketing workflows, customer intelligence, and relevant content and puts it in the hands of sellers at the right time in the buyer’s cycle – all while giving you the data and analytics to prove real-time effectiveness of content and attribute new revenue driven by customer advocacy.

I think having a formal program makes the opportunity bigger for Zebra Technologies.

Therese VanRyne

Director, Global Public Relations & Customer Reference Program, Zebra Technologies

Join the Movement

There is a new movement on the B2B horizon. It’s called Peer-to-Peer Selling.

There are a handful of major macro trends shaping the modern B2B buying process, and changing buyer and seller behavior. If your company leverages customer advocacy, customer referrals or customer references, you are part of this movement and are actively shaping the future of B2B sales and marketing best practices.

Get the information, knowledge and resources you need to optimize your strategic P2P selling efforts this year.

P2P eBook


Leverage Customer Advocates

The opinions and experiences of your current customers are a driving force of overall revenue. Potential buyers want to hear success stories from their peers. They want to know that the time, money and energy they invest in your solution is worth the cost. Therefore the sooner and more frequently you can leverage the voice of your happy customers with potential buyers, the better.


Shorten Sales Cycles

Putting the right sales materials and customer references in your customers’ hands at the right time gives them valuable information that caters to their buying journey, testimony directly from peers they value and trust, and ultimately helps lead to a quicker decision. Meanwhile, tracking capabilities and real-time intelligence helps your sales and marketing teams move opportunities along faster and more effectively.

Increase Close Rates

Sales enablement applications like RO Innovation help companies target content to the buyer’s direct needs, increasing close rates. With engagement tracking capabilities and intelligence on the digital body language of buyers, your team can personalize communications with the most relevant content and forecast sales more accurately.


Greater Sales & Marketing Alignment

Companies that integrate sales and marketing outperform those that don’t by as much as 24% in average revenue growth. When marketing and sales are aligned around the entire lead to revenue process, overall team effectiveness increases. RO Innovation has the necessary toolsets for both teams to work cohesively and ultimately drive revenue.

Accelerate Onboarding

Scale your sales organization to generate more revenue with fewer resources. RO Innovation harnesses the success of your top sales reps and makes it repeatable with the needed training, coaching tools, recommended content and tribal knowledge to increase newer sales rep confidence and get them ramped up to full selling capacity faster.


Ease of Use

The number one reason we replace our competitors is low adoption rates of their existing solution. Ease of use is the number one drive to user adoption, and it is a key component of our solutions.

Flexible Integrations

Our solution seamlessly integrates with CRM solutions, Marketing Automation platforms, Channel and Customer Portals and many other tech solutions. Our ability to work in an integrated environment and also “stand-alone” provides our customers the flexibility they need and ability to scale their program long term.

Learn More

Thought Leadership & Ongoing Innovation

RO continues to bring the latest best practices and thought leadership to your program by giving you direct access to our experienced team of experts and our customer base.

RO also works closely with customers to identify and build new innovative features for the platform with our agile development strategy. This has made our platform the most flexible, robust and easiest to use application on the market today.