“The Customer Connect program is critical at BMC because the company relies on us to build relationships with customers that can then help within the sales cycle, help provide marketing with the collateral we need to showcase the success of our customers. ”Christine Moree
“Even the giants need to have a customer advocacy. ”Barbara Thomas
Peer-to-Peer Selling is about leveraging the voice of your happy customers to influence potential buyers during their purchasing journey. It enables deeper engagement and lessens content overload at every stage of the sale by providing the peer-driven evidence salespeople need to help the buyer progress through each stage.
P2P Selling is not new. The world’s best salespeople have been selling like this since the invention of the Rolodex. But Marketing is revolutionizing peer-to-peer techniques to enable Sales and impact results by helping sales bring customer stories to their prospects and the market through a wider variety of techniques than ever.
B2B sales has become a customer-centric pursuit, where referrals, peer influence and customer references are king. Start thinking differently and practice peer-to-peer strategies for greater sales enablement and revenue generation. See how RO Innovation’s solutions suite can take your peer-to-peer selling efforts to new heights by scheduling a demo today.