SolutionSuiteAt RO|Innovation, we believe your most successful sales asset is a happy customer. We know when you empower customer advocates – via video interviews, case studies, testimonials, reference calls, and more – your business accelerates. That is why we make the “voice of the customer” the core component of each business application we provide.

As the expert at enabling your happy customers within your sales process, RO|Innovation provides voice-of-the-customer-driven business applications that empower companies to market and sell more intelligently. Inspired by today’s B2B sales environment, we bring customer advocacy front-and-center through intuitive, easy-to-use, yet highly configurable cloud-based sales and marketing software solutions.

Since 2002, our technology solutions have enabled a range of businesses from smaller, venture-funded companies to large, global enterprises to leverage their valuable customer relationships and marketing assets while effectively managing their sales, marketing and customer reference programs. Whether it is helping optimize and simplify customer reference workflows or streamlining the sales process with sales enablement tools, RO|Innovation’s solutions drive business performance.

We are privately held and headquartered in Denver, Colorado.